An Empirical Study of Financial Behaviour and Investment Decisions among Working Women

Abstract

This study focuses on understanding the financial behaviour and investment decisions of working women. In recent years, more women are joining the workforce and becoming financially independent. Because of this, their role in saving and investment planning has become very important. The study mainly examines how different factors such as financial knowledge, risk-taking ability, income level, and personal behaviour influence the investment decisions of working women. For this purpose, primary data was collected through a structured questionnaire from working women. Simple statistical tools were used to analyse the data and understand the relationship between financial behaviour and investment decisions. The results show that most working women prefer safe and secure investment options. Their decisions are also influenced by financial awareness, emotions, and social factors like family and peers. The study suggests that improving financial literacy among women can help them make better and more confident investment decisions.