Impact of Start-up Enterprises on Financial Growth and Employment Generation in Indore City: A Study Based on Primary Data

Abstract

The present paper aims to study the financial development of start-up enterprises in Indore city and their impact on employment generation. As a result of globalization and the expansion of the digital economy, start-up enterprises have emerged as a crucial tool for modern economic development. The study is based on primary data, with a sample of 48 start-up entrepreneurs from Indore city. The data was collected through structured questionnaires and personal interviews and analyzed using percentage and descriptive statistical methods.

The study concluded that start-up enterprises have promoted local income growth, investment attraction, market expansion, and the use of digital payment systems. Furthermore, start-up organizations, starting from a small scale, have strengthened urban economic activity by continuously increasing employment opportunities. While availability of initial financing, lack of skilled human resources, regulatory complexities, and infrastructural limitations remain major challenges facing start-up development, growing entrepreneurial interest and policy support indicate vast future potential for this sector. Therefore, start-up enterprises are emerging as an effective means of financial strengthening and employment generation in Indore city.