Impact of FinTech Innovation on Banking Efficiency and Customer Satisfaction
Keywords:
FinTech Innovation, Banking Efficiency, Customer Satisfaction, Digital BankingAbstract
By altering service delivery models, operational processes, and customer interaction tactics, the banking industry has been drastically changed by the fast expansion of financial technology (FinTech). Automated customer support systems, digital payment platforms, blockchain technology, AI-driven analytics, and mobile banking apps are some of the FinTech innovations that are changing the way banks work and compete. the effects of financial technology advancements on the effectiveness of banks and the happiness of their clients, paying special emphasis on developing and emerging nations. This study employs a quantitative research strategy to examine the effects of digital adoption on operational cost efficiency, transaction speed, service accessibility, and the overall customer experience by analyzing data obtained from customers and financial institutions. Efficiency in banking is measured by metrics like processing time, productivity, and cost-to-income ratio, while customer satisfaction is rated by factors like service quality, responsiveness, trust, and convenience.
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