IMPORTANT ROLE OF ICT AND ARTIFICIAL INTELLIGENCE IN SPORTS MANAGEMENT

Authors

  • Dr. Daisy Rani

Keywords:

engagement, performance effectively, algorithms process, sports management

Abstract

AI-powered systems analyze players' performance data, providing insights into strengths, weaknesses, and areas for improvement. This helps coaches tailor training programs and tactics. AI algorithms process vast amounts of data to identify patterns leading to injuries. By monitoring players' movements and health metrics, teams can take proactive measures to prevent injuries. ICT platforms leverage AI to personalize fan experiences through targeted content, interactive apps, and virtual reality experiences, enhancing fan engagement and loyalty. AI algorithms analyze historical data to predict outcomes of matches, player performance, and even potential injuries. This aids in strategic decision-making for teams and sports organizations. AI-powered camera systems enhance sports broadcasting by automatically tracking players, generating real-time statistics, and providing immersive viewing experiences for audiences.

References

i. James Skinner, Paul A. Turner, and Brian J. Turner. (2018). "The Use of Social Media in sports Management. A Case Study Examining the Australian Football League’s Digital Network."

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ii. Chadwick, S., & Rapp, A. (2018). "The digital transformation of sport management: A review and synthesis." Sport Management Review, 21(1), 1-14.

iii. Cuskelly, G., Toohey, K., & Higgins, T. (2006). "ICTs and the Future of Sports Sponsorship." Journal of Sponsorship, 1(4), 347-358.

iv. Frawley, S., & Cush, A. (2014). "Wearable technology: If the data fits, wear it." Journal of Science and Medicine in Sport, 17(1), 1-2.

v. Ivančič, T., & Radosavljević, S. (2018). "Social media and sports management." Management: Journal of Contemporary Management Issues, 23(2), 125-140.

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How to Cite

Dr. Daisy Rani. (2024). IMPORTANT ROLE OF ICT AND ARTIFICIAL INTELLIGENCE IN SPORTS MANAGEMENT. International Journal of Engineering Science & Humanities, 1(1), 138–142. Retrieved from https://www.ijesh.com/j/article/view/372

Issue

Section

Original Research Articles

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