IMPACT OF AI ON FUTURE OF CONSUMER BEHAVIOUR

Abstract

Artificial intelligence (AI) has become a revolutionary technology in recent years, changing many facets of our life. AI has significantly changed how we shop, from intelligent chatbots to personalised suggestions. This article examines how artificial intelligence (AI) affects human behaviour, including how it may improve shopping experiences and how it affects how we make decisions. Artificial intelligence (AI) is having a more and bigger impact on our daily lives and society. AI has a big influence on consumer behaviour, much like a lot of other powerful technology. Artificial Intelligence (AI) is revolutionising the way businesses engage with their clients. It influences their purchase decisions and shapes their behaviour in the process. The increasing impact of AI is not only altering business practices but also changing the ethical landscape of AI and encouraging customers to consider the moral implications of corporate decisions more carefully. Marketing professionals always need to know what customers want and need—ideally, before they even realise it. That task may be considerably simplified by artificial intelligence (AI), particularly with the development of deep learning. AI and technology are evolving, and so too must marketers and the tactics they use. Processes are already being automated to let marketers act more quickly and wisely.