Globalization and International Business Strategy: Navigating Challenges and Opportunities in a Dynamic World Economy
Keywords:
globalization , efficiency, strategy, innovation, market expansionAbstract
Globalization has reshaped the competitive landscape for firms, transforming how organizations operate, expand, and sustain growth across borders. The interplay of economic integration, technological advancements, and institutional reforms has created both opportunities and risks for multinational enterprises (MNEs). International business strategy provides the frameworks through which companies navigate cultural, administrative, geographic, and economic differences while leveraging competitive advantages. This paper examines how globalization influences international strategy, with particular focus on global value chains, entry modes, and adaptation-aggregation-arbitrage (AAA) strategies. It highlights the role of emerging markets, institutional distance, and knowledge transfer in shaping strategic decisions. The findings suggest that the most successful firms integrate global efficiency with local responsiveness, building resilience in the face of uncertainty and crises.
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