Abhishek Shukla, Dr. Deepanshu Aggarwal. ROLE OF CUSTOMER SATISFACTION AS A MEDIATING VARIABLE BETWEEN SMARTPHONE PRODUCT INNOVATION AND BRAND LOYALTY AMONG YOUNG CONSUMERS. IJESH [Internet]. 2024 Jun. 17 [cited 2026 Sep. 26];14(2):174-93. Available from: https://www.ijesh.com/j/article/view/654