Dhokane Snehal Vijay, Dr. More Tarachand Ambar (2024) “A Systematic Review of the Effects of Influencer Marketing on B2B and B2C Sales Outcomes”, International Journal of Engineering Science & Humanities, 14(4), pp. 187–198. Available at: https://www.ijesh.com/j/article/view/378 (Accessed: 1 June 2026).