ABHISHEK SHUKLA, DR. DEEPANSHU AGGARWAL. ROLE OF CUSTOMER SATISFACTION AS A MEDIATING VARIABLE BETWEEN SMARTPHONE PRODUCT INNOVATION AND BRAND LOYALTY AMONG YOUNG CONSUMERS. International Journal of Engineering Science & Humanities, [S. l.], v. 14, n. 2, p. 174–193, 2024. Disponível em: https://www.ijesh.com/j/article/view/654. Acesso em: 26 sep. 2026.