RAJ SHEKHAR. User Behavior Analysis and Predictive Modelling in E-Commerce Using Association Rule Mining. International Journal of Engineering Science & Humanities, [S. l.], v. 13, n. 1, p. 13–22, 2023. Disponível em: https://www.ijesh.com/j/article/view/60. Acesso em: 14 sep. 2026.