DR. CHANDRA PRAKASH CHATURVEDI. Consumer Buying Behavior Toward FMCG Products in Urban and Rural India. International Journal of Engineering, Science and Humanities, [S. l.], v. 15, n. 3, p. 221–236, 2025. Disponível em: https://www.ijesh.com/j/article/view/300. Acesso em: 14 nov. 2025.