RAHUL PATEL, DR MADAN PRASAD SHIVAJIRAO. Artificial Intelligence Adoption and Its Influence on Strategic Marketing Decision-Making: An Empirical Analysis. International Journal of Engineering Science & Humanities, [S. l.], v. 16, n. 2, p. 1346–1358, 2026. Disponível em: https://www.ijesh.com/j/article/view/1097. Acesso em: 19 aug. 2026.